We have been making jewelry since 2018. Our brand comes from the Urals in Russia, where we were born and raised, where the dream to make jewelry has happned. Now we are ready to sell our jewelry pieces all over the world.
Why URA: The name is consonant with the place of our birth - the Urals, one of the beloved and beautiful regions. Besides, URA (in Russian Hurray) is about joy and the most honest emotions. These are the emotions we want to present to our customers with each piece of jewelry.
We make jewelry that is suitable for completely different girls, of all ages. Due to the conviniet and ergonomical design, the jewelry is perfect for kids. Our customer is a girl of any age and staus: adults and kids, strong and independent, vulnerable and sensitive, mothers and daughters, sisters, girlfriends.